What is Fizz Free Whānau anyway?
On the surface, Fizz Free Whānau is a challenge to go without sugary drinks for the month of February. However, more than just a challenge, FFW takes a whānau-centred approach to awhi (care for) challenge-takers, and those struggling with nutrition, by providing ongoing support and education. We also work with our Whānau Whanui collective to support policy development in the community to prevent poor nutrition in the first place.
We believe that the answer to our people’s health problems is not to shame them, but rather to surround them with aroha and support to achieve their goals.
On a larger scale, we believe that we can change the narrative around Māori being overweight, sick, unhealthy, and lazy. We know that our tūpuna were strong, fit, and healthy, and we know that the negative stereotype doesn’t have a place in the future of our mokopuna either. We know that programmes that support Māori are good for everyone too- so we are pleased to support our Pasifika, migrant and other communities to also be well!